At 7f77, your personal data is handled with the same care and seriousness we apply to everything else on this platform. This Privacy Policy explains exactly what information we collect, why we collect it, how it is stored, and what rights you have over your own data.
Your Data, Your Rights
7f77 is committed to transparency about how your personal information is used. This document is your full reference guide.
Six core commitments that define how 7f77 treats your personal data. These principles guide everything in this Privacy Policy.
7f77 does not sell, rent, or trade your personal information to third-party marketers or data brokers under any circumstances. Your data is used solely to operate and improve the 7f77 platform.
This Privacy Policy tells you precisely what data we collect and why. There are no hidden data practices at 7f77. If our data handling changes in any meaningful way, we will notify you before those changes take effect.
You have the right to access, correct, and request deletion of your personal data held by 7f77. These rights can be exercised at any time by contacting our support team — no complex procedures required.
All data transmitted between your device and 7f77 servers is encrypted using industry-standard TLS/SSL protocols. Sensitive account data including passwords is stored using one-way cryptographic hashing and is never stored in plain text.
7f77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, plus any additional period required by our licensing obligations or applicable law. Data no longer needed is securely deleted.
7f77 recognises the specific context of Pakistani players. We do not share your CNIC details, mobile number, or JazzCash/EasyPaisa account identifiers with any third party except where strictly required by our licensing obligations or applicable law.
This Privacy Policy ("Policy") is issued by 7f77 ("the Company," "we," "us," "our"), the operator of the online gaming platform accessible at 7f77.lat and all associated sub-domains, mobile interfaces, and progressive web application versions thereof.
This Policy applies to all personal data collected from registered players, website visitors, and any other individuals who interact with the 7f77 platform, including those who contact our support team without completing registration. By accessing 7f77 and creating an account, you confirm that you have read and understood this Privacy Policy and that you consent to the data practices described herein.
This Policy is to be read together with our Terms & Conditions and our Responsible Gaming Policy, both of which form part of the overall agreement between you and 7f77. In the event of any conflict between this Policy and another document on the 7f77 platform, this Privacy Policy shall govern in all matters pertaining to personal data.
7f77 collects personal data across several categories depending on how you interact with the platform. The table below summarises the main data categories, specific data points within each category, and the primary reason for collection.
| Category | Data Points | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number | KYC verification, age verification, fraud prevention |
| Contact Data | Email address, Pakistani mobile number | Account management, support, security alerts |
| Financial Data | JazzCash/EasyPaisa account numbers, bank account details (HBL, UBL, Meezan), USDT wallet addresses | Deposit and withdrawal processing |
| Technical Data | IP address, device type, operating system, browser type, session tokens | Security, fraud detection, platform optimisation |
| Usage Data | Games played, bets placed, session duration, navigation paths | Service improvement, responsible gaming monitoring |
| Communications Data | Support chat transcripts, email correspondence | Dispute resolution, quality assurance, training |
| Marketing Preferences | Email/SMS opt-in status, bonus history | Personalised promotions (with consent) |
2.1 Sensitive Data. CNIC data collected for KYC purposes is classified as sensitive personal data. It is stored in an encrypted format with access restricted to authorised compliance personnel only. CNIC data is never used for marketing purposes and is not shared with third parties beyond those required to fulfil our licensing KYC obligations.
2.2 Voluntary Disclosure. Occasionally, players voluntarily share additional personal information through support interactions or responsible gaming self-assessments. This information is treated with the same level of care as formally collected data and is used solely for the purpose for which it was shared.
7f77 collects personal data through the following means:
3.1 Accuracy. 7f77 relies on the accuracy of the data you provide. You are responsible for ensuring that all personal information submitted to 7f77 is current, accurate, and complete. You may update your contact information at any time through your account settings or by contacting support.
4.1 Performance of Contract. The majority of personal data processing at 7f77 is necessary to deliver the services you have contracted for — operating your account, processing deposits and withdrawals, settling bets, and providing customer support.
4.2 Legal Obligation. As an internationally licensed gaming operator, 7f77 is required by its licensing conditions to conduct KYC verification, maintain transaction records, and report certain activities as directed by the applicable licensing authority. Processing your identity and financial data for these purposes is a legal obligation, not an optional activity.
4.3 Legitimate Interests. 7f77 processes technical and usage data based on legitimate interests in operating a secure, fraud-free platform and in improving the quality of services offered to players. These interests are balanced against your privacy rights; we do not process data under this basis where it would result in a disproportionate privacy impact.
4.4 Consent. Marketing communications — including promotional emails, SMS notifications about bonuses, and personalised game recommendations — are sent only where you have given explicit consent. You may withdraw marketing consent at any time through your account settings or by contacting support. Withdrawal of marketing consent does not affect the lawfulness of prior processing.
4.5 Responsible Gaming. 7f77 uses your usage data (session duration, betting patterns, deposit frequency) to monitor for signs of problem gambling and to fulfil our responsible gaming obligations. This processing is both a contractual and a legal obligation under our licensing framework.
5.1 No Sale of Data. 7f77 does not sell, rent, or trade your personal data to any third party for commercial gain. This is an absolute commitment.
5.2 Service Providers. 7f77 shares personal data with a limited set of third-party service providers who process data on our behalf and under our instructions, including:
5.3 Regulatory Disclosure. 7f77 may disclose personal data to licensing authorities, regulatory bodies, or law enforcement agencies where required by law, by court order, or where 7f77 reasonably believes such disclosure is necessary to protect the safety of users or the public.
5.4 Business Transfers. In the event of a merger, acquisition, or sale of all or part of 7f77's business, player data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and of any material changes to privacy practices that result from it.
6.1 What Are Cookies. Cookies are small text files placed on your device by the 7f77 platform. They allow the platform to recognise your device across sessions, remember your preferences, and collect anonymised analytics data about how the platform is used.
6.2 Types of Cookies Used by 7f77:
6.3 Cookie Control. You can manage non-essential cookies through your browser settings. Please note that disabling functional cookies may affect your experience on the 7f77 platform, and disabling security cookies may reduce the protection available for your account.
6.4 No Third-Party Advertising Cookies. 7f77 does not use third-party advertising networks or retargeting pixels that track your activity across other websites after you leave the 7f77 platform. Our cookie usage is limited to first-party purposes described above.
7.1 Technical Measures. 7f77 implements a comprehensive set of technical security measures to protect your personal data, including:
7.2 Organisational Measures. Access to player personal data is restricted on a strict need-to-know basis. All 7f77 personnel with access to personal data are subject to confidentiality obligations and receive regular data protection training.
7.3 Breach Response. In the event of a personal data breach that poses a risk to your rights and freedoms, 7f77 will notify affected players without undue delay and will take immediate steps to contain and remediate the breach. Notification will be sent to the email address registered on your account.
8.1 Active Accounts. While your 7f77 account remains active, we retain all personal data necessary to operate your account, process transactions, and comply with our licensing obligations.
8.2 Closed Accounts. Following the closure of your 7f77 account, we retain personal data for a period of five (5) years from the date of closure. This retention period is required by our international gaming licence to satisfy anti-money laundering record-keeping obligations. Transaction records and KYC documents are retained for the full five-year period even if other data is deleted earlier.
8.3 Marketing Data. If you have consented to marketing communications, your marketing preferences and related data are retained until you withdraw consent. Following withdrawal of consent, we will retain a record of the opt-out to ensure we do not inadvertently contact you in future.
8.4 Anonymous Analytics. Anonymised usage analytics data from which you cannot be identified is retained indefinitely for platform improvement purposes. This data does not constitute personal data under applicable privacy standards and is therefore not subject to deletion requests.
8.5 Secure Deletion. When personal data reaches the end of its retention period, it is securely deleted or irreversibly anonymised using industry-standard data destruction procedures. 7f77 does not archive personal data beyond the periods described in this section.
As a data subject whose personal data is processed by 7f77, you hold the following rights. These rights can be exercised at any time by contacting our support team:
To exercise any of these rights, contact 7f77 support via live chat or at [email protected]. We will respond to all requests within 30 calendar days.
The 7f77 platform is strictly intended for persons aged 21 years and above. 7f77 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the registration and KYC process precisely to prevent access by minors.
If 7f77 becomes aware that personal data has been collected from an individual under the age of 21, that account will be closed immediately, all associated data will be deleted (or retained only as required by law to document the closure), and any deposited funds will be returned to the source payment method.
If you are a parent or guardian and believe your child has created an account at 7f77, please contact our support team immediately at [email protected]. We will investigate and take appropriate action without delay.
11.1 Cross-Border Processing. As an internationally licensed gaming platform, 7f77 operates infrastructure and works with service providers located in multiple jurisdictions. Your personal data may be transferred to and processed in countries other than Pakistan in the course of platform operations.
11.2 Transfer Safeguards. Where personal data is transferred internationally, 7f77 ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that described in this Privacy Policy. Safeguards include contractual data processing agreements with receiving parties and the use of infrastructure providers operating in jurisdictions with recognised data protection frameworks.
11.3 Pakistan-Specific Considerations. 7f77 recognises the particular sensitivity of Pakistani player data — specifically CNIC details, mobile numbers, and financial account identifiers linked to local payment networks. Cross-border transfers of this specific data category are limited to circumstances where strictly necessary for payment processing or compliance purposes and are subject to enhanced safeguard requirements.
12.1 Right to Update. 7f77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, service offerings, or applicable law. The "Effective Date" at the top of this Policy will be updated whenever a revision is made.
12.2 Notification of Material Changes. Where a change to this Privacy Policy is material — meaning it significantly alters how we collect, use, or share your personal data — 7f77 will notify registered players via email at least 14 days before the revised Policy takes effect. For minor, non-material clarifications, the updated Policy will be published on this page without separate notification.
12.3 Continued Use as Acceptance. Your continued use of the 7f77 platform after the effective date of any revised Privacy Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you must cease using the platform and request account closure before the revision takes effect.
12.4 Previous Versions. Previous versions of this Privacy Policy are available on request from 7f77 support, enabling you to review what was changed between versions.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 7f77 handles your personal data, please contact our dedicated data protection team:
For exercising your data subject rights (access, rectification, erasure, etc.), please use the "Privacy Enquiry" subject line and provide sufficient detail to allow us to identify your account and fulfil your request. Identity verification may be required before we can disclose personal data or action a deletion request — this is a security measure to protect your data from unauthorised access.
Now that you understand how we handle your personal information, explore the full 7f77 Casino — over 1,000 games, live PSL cricket betting, and instant JazzCash withdrawals, all in PKR.
21+ only · Your privacy matters · We never sell your data · Internationally licensed platform